Where are the fans?

Have you diligently set up your Facebook page and impatiently waited for the “likes” to pour in? Facebook is a phenomenal force and if done well can give you a tremendous opportunity to share with your existing customers. Remember Facebook is about creating a community and sharing ideas and interacting with that community. If people like your product or service and want to share that experience with their friends than this is a great opportunity for them to do so. if you nourish that community you have an opportunity to wow them. Think about the word ‘fan’ and make sure your followers are truly fans.

Think of it in terms of being in a town hall meeting with all of your dearest customers everyday. You wouldn’t show up in your pjs and sit there at the microphone and not saying anything. Same is true for Facebook. Set up your page and use it to promote your business. Make sure to visit it frequently and add relevant content and share specials or promotions. Interact with people who have commented on your products or services. Get involved in the conversation. Give your fans what they are looking for by offering news or events about your business or new product you are offering. This can also be a great venue for you to respond quickly to customer complaints and offer apologies if needed. Show your customers you really care about their experience make them truly fans for life.